Content and its aspect in Digital Marketing
Content has become one of the most important key for digital marketing a particular brand, there by turning content as “Content Marketing”. It is said before a user engages with the brand it is the content that he/she studies. Thereby, “Content marketing” is combination of strategies, techniques in creating more focused, relevant and consistent content to engage prospect audiences and aim in driving profit for the business.
Digital Marketing Strategy involves a high volume of content marketing for business to drive their Unique Selling Point. Content is used and important in all stages of a prospect user turning into customer, following are the stages where content helps:
- Initial Stage: When User/prospect identifies his problem and seeks help.
- Second Stage: When he starts researching the solution for his problem.
- Third Stage: Finally, when he finds the right solution for his problem.
WHY IS CONTENT MARKETING IMPORTANT?
- Content helps in educating the users about the business and industry. Along with answering all the questions that prospect audiences have.
- Google Being the most used Search Engine, writing content around the keywords of your business in website helps you in ranking above your competitors and converting prospect user in to customers.
- Social Media Networks are the biggest selling points of your content with target audience.
The C’s of digital Marketing
You might be aware of the 4P’s of marketing: Products, Price, Place and Promotion which have being in every aspect of marketing strategies. But Content Marketing also has its 4 C’s: Create, Captivate, Community and Convert.
- Convert: The Foundation principle of content marketing is creating clear and high quality content consistently.
- Captivate: Creating original and relevant content thereby building trust among your target audiences.
- Community: After the content has been build the most important part is sharing. Social Media Platforms are the biggest sharing point if content is considered. Creating shareable content that is engaging on social media networks.
- Convert: Content that converts your prospect audience into customers.
Good engaging content should be important to digital marketing strategies. Consider all aspect of it from who your audiences is to what do they search /care for , most used social media platforms by them and finally making Content to turn prospect into customer.
ArenzWorks is such Digital Marketing Agency in Mumbai that provide content which is shareable across social media networks along with being search engine friendly. Understanding the brand and its audience to create engaging content with innovative techniques.