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Why do we use Hashtags?

The internet has evolved over the years and has social media with it, where Hashtags are the core of its evolution. Hashtags are an integral part of every post that goes on social media to reach its target audience effectively.

What is Hashtag?

A hashtag uses the symbol “#” in front of word or words without spaces. It is used to draw attention, organize and to promote. They help increase your social media presence by making your post visible to anyone who is interested in that particular hashtag, also it goes beyond your followers. Hashtag helps in building your brand or yourself by engaging with customers, which leads to higher conversation rate. It also helps in cutting down the information overload and focus on information that the target audience wants to expose to.

The correct way to use Hashtags:

Using 2 or 3 hashtags that are relevant to your business is really good to increase your brand visibility. Never write complete sentences by using hashtags as no one is interested in reading so much content. Never give spaces or any kind of punctuation to hashtags. When using hashtags with series of words ensure that they are put together. Also for higher engagement use hashtags that are currently drawing engagement on social media.

What is the Importance of Hashtags?

1. Competition

It is important to figure out who your competition is, what they offer, how do they promote so that it helps you know what makes your business stand out. Social Media is extremely helpful as you can search other business names and hashtags. Doing this will help you to know what works best and what doesn’t for your own social media marketing. Hashtags are constantly changing once a popular hashtags might be outdated tomorrow. Therfore, need to keep up with pace of current news and trending hashtags that will make your brand stand out.

2. Visibility

Creating good visibility will enhance your brand and vice-versa. If you’re new business, you can use hashtags to expand your audience and increase brand awareness. So if users search your brand or hashtags related to your brand they will see your brand post. This results in gaining new followers and potential customers along with high conversion rate. Creating your own hashtag either for your product or service encourage users to use the same when they upload a post resulting in your brand owing a hashtags. It also helps in increasing your brand visibility and users start associating that particular hashtag with your brand.

3. Promotion

Relevant Hashtags create great visibility for a campaign and helps you reach your target audience. When used to promote a campaign, the hashtag not only connects with your followers but also your followers with each other. Another useful tip for using hashtags to promote your business is to make it go with a giveaway promotion.

Tools to monitor hashtags performance:

Tracking the hashtags is important but becomes a bit challenging as the number of hashtags used across is enormous.

Following are the tools:

  1. Hashtagify.
  2. Brand24.
  3. RiteTag.
  4. Keyhole.
  5. Trendsmap.

The above tools help you with accurate insights about the hashtags that you use so that you can plan your marketing strategy. Thereby, Hashtags used in proper way will lead to brand awareness and increase in engagement.

Arenzworks, is digital marketing company in Mumbai that will help your brand increase its visibility and make sure your business reaches the right audience by using the right kind and number of Hashtags. And will keep your brand on track of success. If you want to increase your brand visibility and engagement visit us right now http://arenzworks.com/

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